Visual communication in hotels is much more than brand and logo, but they are the most important for creating a successful brand. They have to show the culture and natural features of the hotel's location.
Pirin Park Hotel logo graphically implements a popular peak in Pirin Mountain, and below it is the healing mineral water of Sandanski.
The AquaSun Hotel and Spa logo symbolizes the sun in Sandanski - the sunniest city in Bulgaria, as well as the mineral water that is used in the hotel's spa center.
